Mailchimp

Configure details for the Mailchimp integration

Overview

This integration allows you to sync users between your sources and a Mailchimp audience.

Initial Setup

To find the data center and API key, navigate to the Mailchimp Dashboard.

To find the data center, look at the prefix for your admin dashboard URL.

In this example us1 is the data center

To find your api key navigate to admin.mailchimp.com/account/api/

Go down to the section Your API Keys, and press the Create A Key button if none exist. Otherwise, you'll see your API key in the table.

Syncing Mailchimp Contacts

Hightouch supports syncing to the following Mailchimp resources:

• Audience Members

Hightouch requires an existing audience in Mailchimp to sync audience members.

Sync Modes

This integration supports Upsert mode.

In the Upsert mode, new users will be inserted into Mailchimp and all attributes will be kept up-to-date within Mailchimp.

Record Matching

Records can be matched from your source to your Mailchimp workspace by your Mailchimp Audience Member Email in the Upsert mode.

Field Mapping

You can sync columns from your source to Mailchimp's default and custom merge fields. Hightouch automatically detects existing merge fields from your Mailchimp audience.

You can add custom merge fields in your Mailchimp dashboard from the Settings page dropdown and selecting Audience fields and *|MERGE|* tags

Once on the Audience fields page you can drop to the bottom of the page and hit the Add A Field button to create a custom merge field.