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description: Configuration details for the Microsoft Bing Ads integration.
---

# Microsoft Bing Ads

## Overview

This integration allows you to sync data between your sources and Bing Ads offline conversions.

## Initial Setup

Use OAuth to connect Bing Ads by navigating to Destinations > Create New > Microsoft Bing Ads.

First click "Connect a Bing Ads account", log in with your Microsoft Ads account, and click "Allow". Hightouch only requires access to manage your ads account and see your email address.

## Select Account

Hightouch allows you to choose which account to sync conversion data.

## Syncing Offline Conversions

### Conversion Goals

This is the conversion goal name for that will be associated with the offline conversions

### Field Mapping

The fields **Microsoft Click ID** and **Time** are required for a offline conversion to be valid. The time for the conversion should be not older than 90-days or the conversion will be rejected. Also the conversion time should be later than the recorded `clickId`, and finally, the conversion should be within the conversion goal window.

For more information, see [Microsoft Bing Ads' official documentation](https://docs.microsoft.com/en-us/advertising/campaign-management-service/offlineconversion?view=bingads-13#microsoftclickid).
